Instagram head Adam Mosseri announced on Friday that the platform will begin lowering the video quality of Stories, Reels, and other formats that don’t attract significant views. This revelation came during an AMA session on Instagram Stories, during which Mosseri explained that the platform’s algorithms prioritize encoding and resource-intensive processing for videos with higher viewership.
The change affects older content, with videos saved as Highlights also facing quality reduction if they attract low engagement over time. Mosseri confirmed that this approach helps allocate resources to popular content that receives high traffic, aiming to enhance viewing quality for larger audiences.
In response to user feedback on Threads, Mosseri elaborated that the quality reduction isn’t based on individual views but works on a broader scale. “We prioritize high-quality encoding for creators who drive more views,” he said, emphasizing it as a “sliding scale” rather than a strict cutoff. Smaller creators voiced concerns that this policy could disadvantage them compared to more prominent accounts, but Mosseri argued that engagement is driven more by content quality than video resolution. He also noted that the quality downgrade is subtle and unlikely to impact user experience significantly.
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